You don’t have to be an SEO to market Hawaii photography online

One of my readers asks, “I am curious what it would take to get on the first SERP for Hawaii Wedding photographer.”

It’s a simple question but the answer can be more complicated than you would think so I’m going to outline a few things that he can do in several posts in an effort to break it down into bite sized pieces.

First of all, I would like to take a look at the question being asked. My assumption is that his real goal is to economically increase the relevant traffic to his website and assumes that the #1 organic listing in Google will solve that problem. (It probably would)

However… There are other ways to economically drive relevant traffic to a website. If you pursue these alternative routes, you will usually find they also help you rank better in the search engines.

First I’ll be giving some basic SEO advice for how a Hawaii Photographer website should be built to please your two primary audiences, people and search engine robots.

After that… I’ll be covering alternative ways to drive traffic to a photography website which should also help the website rank better as a result.

One of the main things to remember about Internet Marketing is that it’s usually a long process. It’s a lot like working out or loosing weight. You need to be diligent and consistently work on it every day over a long period of time. Rarely have I seen someone make a small change that rocketed them to the top of the SERPS. Most people who are successful at driving traffic to their website tell me they have been actively marketing the website for several years to get to where they are.

That’s all for now,

Aloha,
Dave.