Michael Gray had an excellent post today about do-it-yourself online marketing projects.
A friend of his, who is a travel agent, asked for some advice to increase visitors to her website. Michael gave her several great ideas for a do-it-yourself project that I believe would be very effective for a travel agent.
Unfortunately, even though it’s a great idea, simple to execute and his friend seemed to understand the concept, he didn’t believe she would actually follow through for a variety of reasons.
(IMO) Most SEO work could be a do-it-yourself project. I many cases people are too busy to take action or simply have an aversion to they type of work involved.
Everyone has a pain threshold for certain tasks. We could all change our own oil if we wanted to. Even though it would save me some money, I would seriously prefer to pay someone else to do it even in the cost for that service quadrupled. I’m sure the owner of the garage feels the same about marketing his website.
Just about anyone with an internet connection can research, plan and purchase travel. It’s a very simple do-it-yourself project but many people prefer to go through a travel agent for a variety of legitimate reasons. Travel agents aren’t going to disappear anytime soon.
Even though you could do the project yourself, it might be faster and more economical for you to focus on what you do best and pay someone else to do what they do best.