Sad but true. People don’t read websites. They “USE” them.
- People who pick up books and magazines are called “Readers”
- People who watch TV are called “Viewers”
- People who use the internet are called “Users”
You don’t have readers or viewers you have users.
If you have not designed your website with usability in mind and to be useful to the user in some way, you might have a problem.
People are in a hurry, they don’t want to read your website and they certainly don’t want to watch it. Not for long anyway. They are usually hoping to use it to solve a problem they have.
People love to use a website that can solve their problem quickly.
Just something to keep in mind.
Aloha,
Dave.