I think, therefore I Spam
Too many good people learn a little bit about SEO, but only enough to be a danger to them selves.
They learn links are good so they sign up for a service that creates hundreds of junk links that ultimately cause the search engines to penalize their website.
They learn a bit about keyword research and stuff the page with the target keyword until it’s unreadable and they get penalized. They create terrible domains like www.Hawaii-Hawaii-Hawaii.com not realizing that this doesn’t do anything but make you look silly. I made that one up just now because it was the most ridiculous URL I could think of, but it’s actually a real website that also has a real keyword stuffing problem. If you want to buy the domain name, it’s only $349.
It’s easy to stuff the copy with text links as well. Too many will get you in trouble. The same with H1 formatted text. It looks fine at the top if you use it like a newspaper headline but don’t stuff huge text all over your page. It looks terrible and makes you look terrible.
Basically, the word you need to keep in mind is nuance. Everything in moderation. Your best bet is to just make great content and give it some time. It looks like a web master spent some time on the Hawaii-Hawaii-Hawaii.com website. Unfortunately, it was just a waste of time and energy.
June 17th, 2008 at 8:55 am
[…] Fore more information about “SEO Overkill” please see my cautionary post titled “I Think Therefore I Spam“. […]